Publish quality content

  • Publish social content that addresses customer concerns, aligns with emerging bike industry trends and counteracts competitor tactics
  • Adapt to changing buying behavior to  present content to customers, in the medium they want, and enhance the buying experience
  • Counteract web competition and demonstrate your expertise through timely, informative, published content

….what visitors really want is content that first describes the issues and problems they face and then provides details on how to solve these problems.
— David Meerman Scott, The New Rules of Marketing and PR


Consumers received purchase advice from friends and followers through social sites


Check 3 or more channels before making a purchase decision