Publish quality content

  • Publish social content that addresses customer concerns, aligns with emerging industry trends to demonstrate knowledge and expertise
  •  Quickly adapt to changing buying behavior to  present content to customers, in the medium they want, to enhance the buying experience
  • Counter competitive threats with timely and informative content that establishes leadership and differentiation for your company and brand
….what visitors really want is content that first describes the issues and problems they face and then provides details on how to solve these problems.
— David Meerman Scott, The New Rules of PR & Marketing


Track prospect/customer sentiment to predict most effective messaging

….what differentiates suppliers is the ability to match their capabilities to the customers’ situation and show how their capabilities can drive business results.
— David Meerman Scott, The New Rules of Marketing & PR