Exploit Emerging Market Segments

  • Use social to quickly identify new, emerging, market segments and customer interests
  • Publish informational content that will create interest, awareness and excitement among your customers
  • Use social venues and posts to encourage customers to engage in conversations to create “buzz” for your business, brand and product lines
  • Connect with customers that demonstrate interest; answer questions, provide advice; to draw them into your business for more detailed information
  • Increase conversions by providing easy access to information customers can use during their process to research and make decisions