Build an Audience

  • Establish an on-going dialog and encourage customer involvement
  •  Publish high-quality content, consistently, that is engaging and informative to keep customers coming back and establish you as a trusted information source
  •  Keep content fresh, timely and relevant by staying abreast of trends, issues and concerns for your industry and customers
  •  Integrate social media with marketing campaigns to drive awareness, interest and action
  •  Create social campaigns that trigger responses and involvement to facilitate customer engagement

Instead of going out to reach people, you want people to come to you. An audience returns often….on it’s own….to see what you have to say. This is the most receptive group of customers and potential customers you’ll ever have.
— Jason Fried & David Heinemeier, Rework
Successful social businesses never skimp on content quality. Companies continually create it, curate it and keep it fresh to ensure participation.
— MIT Sloan, Social Business: Shifting Out of First Gear