Separating Cloud Contenders from The Pretenders – Courtesy of the Foo Fighters

Keep you in the dark. You know they all pretend. Keep you in the dark. And so it all began...
— Foo Fighters, "The Pretender"

I don’t know if there is a better song than Foo Fighters’ “The Pretender” to get me going before a great cycling workout. And, you know what; the lyrics also apply to a lot of the so called magic quadrant “contenders” in today’s crowded cloud market. Contrary to what many cloud providers may lead you to believe, there are significant differences between marketing spin, the capabilities they can actually deliver at the cost you contracted for.  

The spin you might hear from several prominent cloud providers:

Now that's some spin! Queue the lyrics.

"Spinning infinity, boy. The wheel is spinning me. It's never-ending, never-ending. Same old story..."

But, wait, what…..What about being able to change cloud provisioning on a dime to keep up with business dynamics? Or, delivering new apps quickly to reduce time-to-market for new services? Oh, you wanted enterprise grade resiliency AND to make sense of all that dark data? That might be extra! 

So, here’s the problem, not only are many IT Leaders and CIO’s experiencing issues with less than adequate performance and rising costs for cloud; many, according to Stratecast, have no idea what their costs are for cloud.  

“…..most IT decision-makers have surprisingly little understanding of cloud economics: neither what they are spending on cloud services nor what they should be spending.” 

Uh oh...but wait, there's more...

“As enterprises place more workloads into the cloud, many are finding that actual costs for running a cloud workload significantly exceed the budget. For every dollar in IaaS expenditures, businesses may spend $3 or more to manage the service, according to the Stratecast survey.” 

Can anyone say “scary skeletons in the IT budget?" 

“Send in your skeletons. Sing as their bones go marching in, again. The need you buried deep. The secrets that you keep are ever ready. Are you ready?” 

So, maybe there IS a difference between what some providers tell you they can deliver on a public or virtualized cloud, using their proprietary tools for development, to achieve deeper insight WITHOUT using cognitive solutions? Um, queue little voice......

 “I'm the voice inside your head. You refuse to hear. I'm the face that you have to face. Mirrored in your stare. I'm what's left, I'm what's right. Keep you in the dark. You know they all pretend.”

 Now, how do the lyrics go.......

“What if I say I'm not like the others?”

What? A cloud computing solution that was completely open, allowed YOU to run workloads anywhere you wanted, integrated with legacy and mission critical apps, to provide deeper insight?

Might be time to clear the air and separate the cloud contenders from the pretenders.