We help companies accelerate sales with customer focused marketing
About Me
Al Brodie is a strategic marketing expert for B2B technology companies. He helps clients create customer focused marketing strategies, messaging and content, that increase visibility and engagement with target buyers to accelerate sales and increase customer loyalty.
Why Clearview Consulting & Marketing Group?
Value
Decades experience delivering quantifiable business value through marketing consulting and sales enablement programs that increase marketing effectiveness, customer engagement, sales productivity, sales revenue, competitive market share, customer retention and loyalty
Proven Methodologies
Leverages established methodologies that align marketing, sales, sales management and senior executives to accelerate sales cycles, increase sales efficiency and reduce SG&A
Results Driven
Proven track record as a marketing leader in the B2B software industry delivering increases in marketing led sales revenue of $ 500M - $ 1B in annual revenue attainment for a 120% increase year-over-year.
Experience
Deep knowledge and unique expertise creating marketing strategies and content that aligns with target buyer needs, while differentiating your brands’ value and distinct capabilities from competitors.
Services
Increase brand recognition and accelerate sales with customer first marketing
BRAND MARKETING STRATEGY & CONTENT
How effective is your demand gen. strategy for reaching and
engaging your target buyer’s?
COMPETITIVE MARKETING
How well does your marketing strategy differentiate your brands’ unique value from competitors?
SALES ENABLEMENT
How effective does your marketing content drive quality leads, qualified customer engagements, and sales?
Testimonials
Doug Green
Frost & Sullivan analysts and I have collaborated with Al Brodie on many technology initiatives that compare and contrast the merits of emerging technology approaches, and their impact on achievement of key business objectives. Al’s knowledge and insight of the IT and Telecom industry coupled with his experience working with C-level executives helped ensure the success of each project.
Andrew Douglas
I have had the pleasure of partnering with Al Brodie on countless Sales Enablement, Marketing and Thought Leadership assets over the past 17 years. His approach to customer facing projects and sales enablement is simple – where’s the market moving, why should clients care, what’s the business value, how do we differentiate from our competitors, and how do we articulate our message clearly and in a manner that will resonate with buyers. Simply stated Al is a professional that will add value to your Sales Enablement, Marketing and Thought Leadership initiatives.
Dave Hobbs
Having excelled in positions as Director of Sales and Global Business Executive for Telecom and IT companies, Al Brodie truly understands what sellers need to be successful. When you couple that experience with his years in product management, marketing, and sales enablement, Al can definitely help businesses create initiatives and direct content that will increase their pipeline while shortening the sales cycle. Al’s guidance can help businesses increase their win percentage in very competitive markets.
Ann Irza
If you are looking for a high-performing, customer-oriented marketing professional, Al Brodie is that person. Al has developed and successfully executed numerous marketing campaigns that clearly demonstrated value while increasing conversion rates. His experience in sales, product management, and marketing, combined with his collaborative approach makes him an invaluable team member. Working with Al is a pleasure. He brings wisdom, enthusiasm, and a sense of humor to any project. I wholeheartedly recommend Al for a position in any organization that wants to exceed expectations.
Heather McClatchie
I worked alongside Al to create marketing collateral spanning blogs, ebooks, web pages, and videos for a range of enterprise software solutions. He is a collaborative partner who clearly articulates, elevates, and simplifies technical concepts so they can be easily understood by everyone, which was very helpful to me each time we started a new project. He was fantastic to work with and I'm proud of the deliverables we created during our tenure as colleagues.
Anne-Marie Normandeau
Al Brodie and I have collaborated in the development of sales enablement tools, always with one goal in mind: fostering a deep understanding of the offerings benefits and their true and unique value to the end customer/buyer. The result: sales tools that answered key questions clearly: what are our clients looking to solve, how do we help them do that and how are we THE best at what we do. Cutting through the clutter of information to create a straight line to success for everyone involved: the corner office, the sales forces and, most importantly, the clients. -